> ## Documentation Index
> Fetch the complete documentation index at: https://hiremav-mintlify-84cd4ac7.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.

# Zapier Integration: Automate Mav with 5,000+ Apps

> Use Mav's Zapier app to connect lead playbooks with Salesforce, HubSpot, and thousands of other tools via trigger and action events.

Mav's Zapier integration lets you connect Mav to thousands of other online services — including Salesforce, HubSpot, and more — without writing any code. You can use Mav as a trigger to react to lead activity, or as an action to start and stop playbooks from other apps. The Mav Zapier app is currently at **version 3.0**.

## Setting Up the Integration

<Steps>
  <Step title="Enable the Mav Zapier app">
    Inside your Zapier account, click to enable the Mav Zapier app.
  </Step>

  <Step title="Authenticate with your Mav API Key">
    Both Triggers and Actions require authentication. Find your API Key in the Mav dashboard, then paste it into the Zapier authentication window.
  </Step>

  <Step title="Configure Action Events (Inbound)">
    Use Actions to send instructions **to** Mav from another app:

    | Action            | What it does                                               |
    | ----------------- | ---------------------------------------------------------- |
    | **Run Playbook**  | Provide lead information to start a playbook               |
    | **Stop Playbook** | Stop a running playbook by passing the lead's phone number |
  </Step>

  <Step title="Configure Trigger Events (Outbound)">
    Mav fires Triggers whenever a lead activity occurs. There are two trigger types: **New Event** and **New Outcome**.
  </Step>
</Steps>

## Trigger Reference

### New Event

Fires on conversational and behavioral milestones during a playbook.

| Event                                         | Description                             |
| --------------------------------------------- | --------------------------------------- |
| `started`                                     | Lead entered a playbook                 |
| `interested`                                  | Lead expressed interest                 |
| `message_received`                            | Inbound message received from lead      |
| `stopped`                                     | Playbook stopped for this lead          |
| `completed`                                   | Lead reached the end of the playbook    |
| `reengagement_sent`                           | A re-engagement message was sent        |
| `qualified`                                   | Lead was marked as qualified            |
| `talk_to_human`                               | Lead requested to speak with a human    |
| `talk_to_human_spanish`                       | Lead requested a Spanish-speaking human |
| `party_line_available`                        | Party line call is available            |
| `party_line_unavailable`                      | Party line call could not be connected  |
| `party_line_lead_attempted`                   | Party line call to lead was attempted   |
| `party_line_lead_unsuccessful`                | Party line call to lead did not connect |
| `party_line_lead_answered`                    | Lead answered the party line call       |
| `party_line_rep_attempted`                    | Party line call to rep was attempted    |
| `party_line_rep_unsuccessful`                 | Party line call to rep did not connect  |
| `party_line_lead_initiated_call`              | Lead initiated a party line call        |
| `party_line_lead_initiated_call_unsuccessful` | Lead-initiated call did not connect     |

### New Outcome

Fires when a lead reaches a definitive result.

| Outcome                  | Description                            |
| ------------------------ | -------------------------------------- |
| `unqualified`            | Lead was marked as unqualified         |
| `not_interested`         | Lead indicated no interest             |
| `opted_out`              | Lead opted out of messages             |
| `undeliverable`          | Lead's phone number is undeliverable   |
| `undeliverable_rejected` | Carrier rejected messages to this lead |
| `party_line_completed`   | Party line call completed successfully |