# Mav > Mav is an AI-powered lead engagement platform that qualifies insurance leads via SMS and connects them to agents through live call transfers. ## Docs - [Changelog](https://hiremav-mintlify-84cd4ac7.mintlify.site/changelog/overview.md): New features, updates, and fixes to the Mav platform. - [Account Settings & Transfer Hours in Mav.next](https://hiremav-mintlify-84cd4ac7.mintlify.site/mav-next/account-and-transfer-hours.md): Manage your Mav.next account settings and configure transfer hours so live rep transfers are only attempted when your team is available. - [Agent Metrics: Measure Mav.next Agent Performance](https://hiremav-mintlify-84cd4ac7.mintlify.site/mav-next/agent-metrics.md): Track how your Mav.next agents perform — engagement volume, qualification and conversion rates, and responsiveness — from the agent metrics view. - [Mav.next Agents: Your AI Insurance Workers](https://hiremav-mintlify-84cd4ac7.mintlify.site/mav-next/agents-overview.md): Learn what a Mav.next agent is, how prebuilt insurance verticals like Auto and Home work, and how a single agent engages leads across SMS and voice. - [Call Recordings in Mav.next: Review Voice Conversations](https://hiremav-mintlify-84cd4ac7.mintlify.site/mav-next/call-recordings.md): Listen to recordings of Mav.next voice calls directly from the contact feed, including the rep-side of live transfers, for coaching and compliance. - [Configuring a Mav.next Agent: Persona and Instructions](https://hiremav-mintlify-84cd4ac7.mintlify.site/mav-next/configuring-an-agent.md): Customize how a Mav.next agent sounds and behaves — set its persona name, override instructions, choose the default outbound channel, and duplicate agents. - [Contacts in Mav.next: The People Your Agents Work](https://hiremav-mintlify-84cd4ac7.mintlify.site/mav-next/contacts-overview.md): Explore the Contacts page in Mav.next — view a contact's details, read the full SMS and voice conversation feed, and see everything the agent has learned. - [Converting a Contact: Record Quotes and Sales in Mav.next](https://hiremav-mintlify-84cd4ac7.mintlify.site/mav-next/converting-a-contact.md): Mark a Mav.next contact as converted when they quote or buy, so conversions flow into your agent metrics and reporting. - [Exporting Contacts from Mav.next to CSV](https://hiremav-mintlify-84cd4ac7.mintlify.site/mav-next/exporting-contacts.md): Export a filtered set of Mav.next contacts to CSV for reporting, compliance, or syncing to other systems — delivered to you when it's ready. - [Filtering Contacts in Mav.next: Find the Right Leads](https://hiremav-mintlify-84cd4ac7.mintlify.site/mav-next/filtering-contacts.md): Use Mav.next contact filters to slice your list by conversation status, call outcome, conversion, direction, call duration, and date range. - [How Mav.next Works: Agents, Contacts, and Outcomes](https://hiremav-mintlify-84cd4ac7.mintlify.site/mav-next/how-mav-works.md): Understand the core concepts behind Mav.next — agents, contacts, conversations, channels, and outcomes — and follow a lead's journey from arrival to a closed outcome. - [Importing Contacts into Mav.next via CSV](https://hiremav-mintlify-84cd4ac7.mintlify.site/mav-next/importing-contacts.md): Bulk-load contacts into Mav.next from a CSV — map your columns, confirm TCPA consent, respect daily limits, and retry or cancel an import. - [What Is Mav.next? One AI Agent Across SMS and Voice](https://hiremav-mintlify-84cd4ac7.mintlify.site/mav-next/introduction.md): Mav.next is the next-generation Mav platform — a single AI agent that engages, qualifies, and converts insurance leads across both SMS and live phone calls in one continuous conversation. - [Lead Boxes: Get Notified When Your Agent Does Something](https://hiremav-mintlify-84cd4ac7.mintlify.site/mav-next/lead-boxes.md): Subscribe an agent to Mav.next events and get them delivered to a webhook URL or an email address. - [Marketing Sources: Connect Lead Vendors to Mav.next](https://hiremav-mintlify-84cd4ac7.mintlify.site/mav-next/marketing-sources.md): Connect your lead vendors and web forms to Mav.next with a marketing source — get a dedicated submission URL, route leads to the right agent, and verify delivery. - [Notification Events: Mav.next Event Reference](https://hiremav-mintlify-84cd4ac7.mintlify.site/mav-next/notification-events.md): Complete reference for every event a Mav.next lead box can subscribe to — engagement lifecycle, phone-call lifecycle, and conversions — with the trigger for each. - [Opt-Out & HELP Keywords in Mav.next](https://hiremav-mintlify-84cd4ac7.mintlify.site/mav-next/opt-out-and-help.md): How Mav.next handles STOP and HELP keywords — including soft opt-out detection and English/Spanish support — to keep your messaging compliant. - [Mav.next Quickstart: Go Live With Your First Agent](https://hiremav-mintlify-84cd4ac7.mintlify.site/mav-next/quickstart.md): A step-by-step guide to getting started in Mav.next — tour the workspace, configure your agent, connect a lead source, and send your first test conversation. - [Re-engagement: How Mav.next Follows Up With Quiet Leads](https://hiremav-mintlify-84cd4ac7.mintlify.site/mav-next/re-engagement.md): Learn how Mav.next agents re-engage contacts who go quiet — the follow-up cadence, attempt limits, when a conversation goes dormant, and how it reactivates. - [Live Rep Transfers in Mav.next: Bridge Leads to Your Team](https://hiremav-mintlify-84cd4ac7.mintlify.site/mav-next/rep-transfers.md): How Mav.next bridges a qualified lead to a live rep on the phone, what happens when no rep is available, and how transfer hours control when transfers are attempted. - [Scrubs, DNC & Blocked Numbers in Mav.next](https://hiremav-mintlify-84cd4ac7.mintlify.site/mav-next/scrubs-dnc-blocked-numbers.md): Keep low-quality and high-risk leads out of Mav.next with suppression-list scrubbing (DNC, Blacklist Alliance), blocked numbers, and blocked sources. - [SMS Conversations in Mav.next: Two-Way AI Texting](https://hiremav-mintlify-84cd4ac7.mintlify.site/mav-next/sms.md): How Mav.next agents hold natural two-way SMS conversations — message timing, texting hours, and built-in HELP and STOP keyword handling. - [State-Specific Messaging Rules in Mav.next](https://hiremav-mintlify-84cd4ac7.mintlify.site/mav-next/state-rules.md): Mav.next automatically enforces state-specific contact rules — such as stricter calling and texting windows — for states with their own telemarketing laws. - [TCPA & Consent in Mav.next: Stay Compliant by Default](https://hiremav-mintlify-84cd4ac7.mintlify.site/mav-next/tcpa-and-consent.md): How Mav.next helps you stay TCPA-compliant — consent requirements, the messaging disclosure on first contact, and opt-in tracking. - [Testing a Mav.next Agent: Send a Test SMS or Call](https://hiremav-mintlify-84cd4ac7.mintlify.site/mav-next/testing-an-agent.md): Try a Mav.next agent before going live — send yourself a test SMS conversation or trigger a test phone call to experience the agent exactly as a lead would. - [Users & Roles in Mav.next: Manage Team Access](https://hiremav-mintlify-84cd4ac7.mintlify.site/mav-next/users-and-roles.md): Invite teammates to your Mav.next account and control what they can do with role-based access, including admin-only actions. - [Voice Calls in Mav.next: AI Agents on the Phone](https://hiremav-mintlify-84cd4ac7.mintlify.site/mav-next/voice.md): How Mav.next agents handle live phone calls — inbound and outbound, the recorded greeting and disclosure, the “call me” trigger, and continuing the SMS thread. ## Optional - [Support](mailto:support@hiremav.com)