> ## Documentation Index
> Fetch the complete documentation index at: https://hiremav-mintlify-84cd4ac7.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.

# Mav.next Agents: Your AI Insurance Workers

> Learn what a Mav.next agent is, how prebuilt insurance verticals like Auto and Home work, and how a single agent engages leads across SMS and voice.

An **agent** is the AI that works your leads. It holds the conversation, asks the right qualifying questions, answers the contact, and knows when to bring in a human. Each agent is purpose-built for an insurance vertical and works leads across both SMS and live phone calls.

## What an agent does

Every agent comes with three things working together:

* **A persona** — the name and voice it uses, so it sounds like your brand.
* **Instructions** — how it should behave, what to prioritize, and how to handle objections.
* **Qualifying questions** — the details it gathers (for example coverage type, vehicles, address) to qualify the lead.

The agent pursues these conversationally rather than as a rigid script — it adapts to what the contact says, in the contact's own language.

## Prebuilt verticals

Mav.next ships with agents tuned for specific insurance lines:

<CardGroup cols={2}>
  <Card title="Auto Insurance" icon="car">
    Qualifies auto leads — vehicles, drivers, current coverage, and more — and connects them to a rep for a quote.
  </Card>

  <Card title="Home Insurance" icon="house">
    Qualifies home and property leads and routes interested contacts to your team.
  </Card>
</CardGroup>

<Note>
  Your account is set up with the agent(s) that match your business. To adjust how an agent sounds and behaves, see [Configuring an agent](/mav-next/configuring-an-agent).
</Note>

## Works across SMS and voice

The same agent runs the text conversation **and** the phone call. It can text a lead, place a call, transfer to a rep, and follow up by text afterward — all as one continuous relationship, with full memory of everything said on either channel. See [Conversations & Channels](/mav-next/voice) for how this works.

## Always compliant

Customer-facing agents have TCPA safeguards built in — they honor STOP and HELP keywords, include the required messaging disclosures, and respect your texting and calling hours. See [Compliance](/mav-next/tcpa-and-consent) for details.

## Stay in the loop

Every meaningful thing an agent does — a contact getting qualified, a call transferring to a rep, a policy being sold — can be pushed to your systems in real time. Add a [lead box](/mav-next/lead-boxes) on the agent to subscribe a webhook URL or an email address to the [events](/mav-next/notification-events) you care about.