> ## Documentation Index
> Fetch the complete documentation index at: https://hiremav-mintlify-84cd4ac7.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.

# Opt-Out & HELP Keywords in Mav.next

> How Mav.next handles STOP and HELP keywords — including soft opt-out detection and English/Spanish support — to keep your messaging compliant.

Honoring opt-out and help requests is non-negotiable. Mav.next handles both automatically for every customer-facing agent — you don't have to configure anything.

## STOP and opt-out

When a contact replies with a standard opt-out keyword, Mav immediately unsubscribes them, sends the required confirmation, and stops all further outreach on that conversation.

* **Exact keywords** are recognized in **English and Spanish** — for example *stop, quit, cancel, unsubscribe, revoke* and *para, salir, cancelar, revocar*, plus phrases like “opt out” / “darse de baja.”
* **Soft opt-outs** are caught too. If a contact clearly wants out in their own words — “leave me alone,” “wrong number,” “stop texting me” — the agent recognizes the intent and opts them out, even without an exact keyword.

<Warning>
  Once a contact opts out, Mav.next will not message them again on that conversation. This is enforced automatically and cannot be overridden from the agent.
</Warning>

## HELP

When a contact texts **HELP**, Mav replies with a support response so they know how to reach you. The exchange doesn't derail the agent's conversation.

## The first-message footer

The first outbound SMS of every conversation carries the rate/HELP/STOP disclosure, so contacts always know how to get help or unsubscribe. See [TCPA & consent](/mav-next/tcpa-and-consent).

<Tip>
  You can verify all of this yourself with [Send a test](/mav-next/testing-an-agent) — reply STOP or HELP to your test conversation and watch the agent respond correctly.
</Tip>