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An agent is the AI that works your leads. It holds the conversation, asks the right qualifying questions, answers the contact, and knows when to bring in a human. Each agent is purpose-built for an insurance vertical and works leads across both SMS and live phone calls.

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What an agent does

Every agent comes with three things working together:
  • A persona — the name and voice it uses, so it sounds like your brand.
  • Instructions — how it should behave, what to prioritize, and how to handle objections.
  • Qualifying questions — the details it gathers (for example coverage type, vehicles, address) to qualify the lead.
The agent pursues these conversationally rather than as a rigid script — it adapts to what the contact says, in the contact’s own language.

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Prebuilt verticals

Mav.next ships with agents tuned for specific insurance lines:

Auto Insurance

Qualifies auto leads — vehicles, drivers, current coverage, and more — and connects them to a rep for a quote.

Home Insurance

Qualifies home and property leads and routes interested contacts to your team.
Your account is set up with the agent(s) that match your business. To adjust how an agent sounds and behaves, see Configuring an agent.

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Works across SMS and voice

The same agent runs the text conversation and the phone call. It can text a lead, place a call, transfer to a rep, and follow up by text afterward — all as one continuous relationship, with full memory of everything said on either channel. See Conversations & Channels for how this works.

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Always compliant

Customer-facing agents have TCPA safeguards built in — they honor STOP and HELP keywords, include the required messaging disclosures, and respect your texting and calling hours. See Compliance for details.

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Stay in the loop

Every meaningful thing an agent does — a contact getting qualified, a call transferring to a rep, a policy being sold — can be pushed to your systems in real time. Add a lead box on the agent to subscribe a webhook URL or an email address to the events you care about.