A natural back-and-forth
The agent reads each reply in the context of the whole conversation and responds like a person would. If a contact fires off several texts in a row, the agent waits a moment and treats them together rather than replying to each fragment — so the exchange feels natural, not robotic.Texting hours
Mav.next only sends outbound texts within appropriate hours, so your outreach stays courteous and compliant. Off-hours messages wait until the contact’s window opens. State-specific timing rules are also enforced automatically — see State rules.Built-in keyword handling
Every customer-facing agent honors standard messaging keywords automatically:- STOP (and similar opt-out words, in English and Spanish) — unsubscribes the contact immediately.
- HELP — returns a support response.
Moving to a call
An SMS conversation isn’t limited to text. When it makes sense — or the contact texts “call me” — the agent can place a phone call and continue the same conversation by voice, then return to SMS afterward.Everything said over SMS and voice lives in one thread, so the agent never loses context when the channel changes. See How Mav.next works.